We are improving our campaign approach

We continuously strive to develop our collaboration with you. Based on your feedback and ongoing dialogue, we are now refining how we work with campaigns going forward.

Previously, we launched a new campaign at the beginning of each calendar month.
Going forward, we will instead focus our campaigns around specific occasions, seasons, and holidays. The aim is to highlight our products in a more relevant and inspiring way—at the right time—and provide content that you can easily share in your own channels or use in-store.

Each campaign will now include:

• a purchase period for you as a retailer

• followed by a recommended campaign period towards consumers

This gives you better opportunities to plan ahead and decide which campaigns you want to participate in.

As a result, campaigns will no longer automatically start in the first week of each month. However, we will of course continue to offer various campaigns and discounts throughout the year.

This new structure is effective immediately, and we hope it will create even better conditions for you moving forward.

In addition to the campaigns listed below, we may occasionally offer “spontaneous” campaigns for special occasions. Information about these will be shared via newsletter and published on the Current Campaigns page.

Images and campaign materials are available HERE
The campaign plan can also be downloaded HERE

Link:
https://drive.google.com/drive/folders/1CweAm406gH4L73NoxteBcvIr8oCnmxMo?usp=drive_link