Privacy Policy

Last updated: February 17, 2026

T.H Meyer AB operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience. Our webshop is built on Shopify, which provides the e-commerce platform, enabling us to provide the services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the services, you confirm that you have read this Privacy Policy and understand how your data is collected, used, and disclosed as described in this Privacy Policy.

Personal Data We Collect or Process

When we use the term "personal data," we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the services, where you reside, and to the extent permitted or required by applicable law:

  • Contact information including name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card number, debit card number, and financial account numbers, debit card information, financial account information, transaction details, payment method information, payment confirmations, and other payment details.

  • Account information including username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, add to your cart, add to your wishlist or purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including the information you provide in your communications with us, such as when you submit a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information about your interaction with the services, including how and when you interact with or navigate the services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the services, communicate with us, or otherwise provide us with your personal data;

  • Automatically via the services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:

  • Provide, customize, and improve the services. We use your personal data to provide the services, including to fulfill our agreement with you, process your payments, ship your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and to create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal data to better customize and improve the services.

  • Marketing and advertising. We use your personal data for marketing and advertising purposes, such as to send marketing, advertising, and promotional messages via email, SMS, or mail, and to display online ads for products or services on the services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on the services.

  • Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our services. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.

  • Communication with you. We use your personal data to provide you with customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.

  • Legal reasons. We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or governmental agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

  • In connection with a business transaction, such as a merger, sale of the business, or bankruptcy, personal data may be transferred or disclosed as part of the transaction, in accordance with applicable law.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include, but are not limited to:

  • To Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).

  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you reside, you may have the right to request that we do not share information about you to show you targeted ads and marketing based on your online activity.

  • When you instruct us or otherwise consent to us disclosing certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

Cookies and Similar Technologies

We use cookies and similar technologies for the website to function, to analyze traffic, and for marketing. Some cookies are necessary to provide the website and complete purchases at checkout. Other cookies are used to improve your experience, measure how the website is used, and display relevant ads.

Among others, we use the following services: Shopify (e-commerce platform), Meta (Facebook/Instagram) for advertising and conversion measurement, Google (e.g., Google Ads and YouTube, and analytics services as needed) for advertising and measurement, and Mailchimp for newsletters and email marketing.

Cookie Categories

  • Necessary cookies: required for basic functions such as security, page navigation, and checkout.

  • Functional cookies: help us remember choices and settings (e.g., language).
    Analytics/statistics cookies: help us understand how the website is used so we can improve it.

  • Marketing cookies: used to display relevant ads and measure the effectiveness of our advertising (e.g., via Meta and Google/YouTube).

Consent and Cookie Settings

Analytics and marketing cookies are only used if you consent. You can change or withdraw your consent at any time via our cookie settings (link available in the footer). You can also delete cookies via your browser settings.

Relationship with Shopify

The services are provided by Shopify, which collects and processes personal data about your access to and use of the services for the purpose of providing and improving the services for you. Information you provide to the services will be transferred to and shared with Shopify and third parties that may be located in countries other than your country of residence, for the purpose of providing and improving the services for you. In addition, to protect, develop, and improve our business, we use certain advanced features from Shopify that include data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and your rights, please visit Shopify's Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights regarding your personal data here. Link to Shopify's Privacy Portal.

Third-Party Websites and Links

The services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be visible to other users of the services and/or users of these third-party platforms without restrictions on the use of this information by us or by third parties. Our inclusion of such links does not inherently imply endorsement of the content on such platforms or of their owners or operators, except as specified in the services.

Children's Data

The services are not intended for use by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (as defined by applicable law) personal data of individuals under 16 years of age.

Security and Storage of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you submit to us may be insecure during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we store your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only under certain circumstances, and in some cases, we may deny your request in accordance with the law.

  • Right to access/information. You may have the right to request access to personal data we hold about you.

  • Right to erasure. You may have the right to request that we erase personal data we hold about you.

  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.

  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.

  • Manage communication preferences. We may send promotional emails to you, and you can opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you choose to unsubscribe, we may still send non-promotional emails, such as about your account or orders you have placed.

If you are a resident of the UK or the European Economic Area, and subject to exceptions and limitations arising from local law, you may exercise the following rights in addition to the rights listed above:

  • Objection to processing and restriction of processing: You may have the right to request that we cease or restrict our processing of personal data for certain purposes.

  • Withdrawal of consent: When we rely on your consent to process your personal data, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of processing carried out with your consent before its withdrawal.

You can exercise all these rights where indicated in the services or by contacting us using the contact information below. For more information on how Shopify uses your personal data and your rights, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact information below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information below or by lodging a complaint with your local data supervisory authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been deemed to offer an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and notify you as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at kundtjanst@rapsodine.se. In accordance with applicable data protection laws, we are the data controller for your personal data.

• Company name: TH Meyer AB

• Organization number: 556574-2227

• Address: Industrigatan 7, 542 35 Mariestad, Sweden

• Contact email: kundtjanst@rapsodine.se